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Today I once again Get All Grateful on Your A** on Katie DavisBrain Burps About Books podcast. It’s a special segment because it’s all about The Bologna Children’s Book Fair. I talk about specific people I met who inspired gratitude, but also about the overwhelming sense of honor I felt walking the halls and realizing that I am part of this amazing community and industry. The segment is about 10 minutes in, before the main interview, which is AWESOME! Author/Illustrator Maryann Cocca-Leffler talks about taking one of her books to the stage, and about how she sold more than a million copies of two of her books. Fascinating!

I haven’t written much about my experience in Bologna on the blog yet. I’m still writing my articles for SCBWI and CBI, and I don’t want to scoop my own self by publishing on the blog first. However, I would like to share some inspirational quotes with you from some interviews I caught in the Author’s Cafe.

Meeting Katherine Paterson

Katherine Paterson, Newbery Medal-winning author, Former U.S. National Ambassador for Young People’s Literature, and Recipient of the 2006 Astrid Lindgren Memorial Award (+ many others):

  • “I love to write because I can live so many lives.”
  • “The world is full of people with talent, but perseverance is rare. To be a writer, you need talent and perseverance.”
  • She writes for children because, “I have the same questions that children have, and I haven’t been able to answer them.”
  • “I don’t publish anything I don’t love.”
  • It is very humbling to have someone say that your book inspired them to become a writer.”

Sonya Hartnett, Australian author and recipient of the 2008 Astrid Lindgren Memorial Award

  • “When you write for children, you have to call upon every single ability you have as a writer to write a difficult scene (like war). Never do I have to reach as deep into my abilities to write for adults as I do for children.”
  • “A writer lives many times, and yet doesn’t live at all. I put my entire experience into my writing. I’ve given my life to fiction.” She said in reference to sometimes feeling existential angst with regard to questions such as, ‘Who am I?’, ‘What am I?’

Ryoji Arai, Japanese Illustrator and recipient of the 2005 Astrid Lindgren Memorial Award

  • “The ending of my stories are also a beginning. I think about that beginning when I write my stories.”
  • “An artist has to find space between the words.”
  • “People ask me, ‘How do you invent stories?’ I answer, ‘Well, how do you play?”
  • “A child equals hope.”

Lin Oliver, U.S. Author and Executive Director of the Society for Children’s Book Writers and Illustrators (SCBWI)

  • She became a children’s author because she went into the L.A. Unemployment Office and saw a sign that said, “Children’s Book Writer Wanted.” She went on to say that she “hasn’t seen those words before or since.”
  • “If you write for children, you are going back to your own childhood.”
  • On writing for boys: “They like to laugh or be scared.”
  • If you want to get published, “Read everything in the field. Write and practice your craft until you are good enough to be published.”
  • On why we need to support libraries. “Librarians are people who teach you how to find information.” This is a critical skill for 21st century kids.
  • “It is important that we all come to regard children’s literature as a global enterprise.” That is why SCBWI is now playing an active role in advocating diversity in children’s literature.

Which of these quotes inspires you the most?

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It is my pleasure to announce our three winners for the March 12 x 12 in 2012 prizes! The first prize is a copy of Katie Davis’ outstanding ebook – How to Promote Your Children’s Book: Tips, Tricks and Secrets to Creating a BestsellerNext, I am giving away two free Brain Burps About Books iPhone apps because I love the podcast so much (and NOT just because I am sometimes in it. :-))

Winners, if you already have Katie’s book, or the iPhone app, OR don’t have an iPhone and therefore can’t use the app, please let me know ASAP.  I’ve kept the Random.org list of winners, and if you can’t use the prize, I will simply keep going down the list until I find someone who can.  Thanks!

And now, for the winners…. *CUE DRUMROLL*

Winner of How to Promote Your Children’s book is…..    BRENDA HARRIS!!!!!!!!

Winners of the Brain Burps About Books iPhone App are….    ROBYN CAMPBELL and JARM DEL BOCCIO!!!!!!!

Congratulations to all the winners! Contact me for info on how to claim your prizes.

Onward, ho!!!

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Well, here in Boulder March came in AND out like a lamb.  I’ve never experienced such a warm and early spring before.  I hope that is auspicious for writing!   12 x 12 in 2012 participants know that today is the day to check-in on your picture book draft for the month.  Did you complete one this month?

I completed a draft this month – once again on the second to last day.  You guys are such slave-drivers – LOL!  Seriously though, you all keep me so motivated and inspired.  You amaze me – truly.

Thanks again to Katie Davis for giving us fantastic marketing and promotion tips as March’s featured author.  If you left a comment on her March 1st post, you are automatically entered to win a copy of her book – How to Promote Your Children’s Books: Tips, Tricks and Secrets to Creating a Bestseller, regardless of whether you completed a PB draft this month. I am also giving away two of her Brain Burps About Books podcast apps. If you did complete a draft in March, let us know in the comments and that will get you another entry.  YOU MUST LEAVE YOUR NAME (FIRST AND LAST) IN YOUR COMMENT IF YOU WANT IT TO BE COUNTED AS AN ENTRY.   You have until midnight EST April 1st to leave a comment on this post and/or Katie’s original post to be eligible for the drawing.  I’ll draw a winner via Random.org and post it to the blog on Monday, April 2nd.

Don’t forget to come back tomorrow to see who’s on deck for April!!

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You guys have heard a lot about Katie Davis on this blog lately, however, it’s all been in the context of ME being featured in HER space.  Today I am so pleased to turn the tables and announce Katie as our featured 12 x 12 in 2012 author for March.  Katie has been very busy this month spreading the word about her new eBook, How to Promote Your Children’s Books: Tips, Tricks and Secrets to Creating a Bestseller (see a list of all the stops Katie’s made on her blog tour at the end of this post).  Readers, I have read this book, and I must tell you this is MANDATORY reading for anyone who is serious about publishing and promoting their books.  Every question you could possibly ask about marketing and promotion is covered in this book.  What’s even better is that it’s written in Katie’s trademark voice, which means it is actually fun to read. AND, Katie is giving one lucky 12 x 12 participant a free copy of this book.

If you are a regular blog reader, you know I am now a monthly contributor to Katie’s Brain Burps About Books Podcast.  I’ve also been a subscriber of the podcast for well over a year. I’m continually amazed by the amount of information imparted in the shows.  Every time I have a question about something related to kidlit, I ask myself if maybe Katie’s done a show on the topic.  Recent examples of questions I had were on author websites, school visits, eBooks, writing retreats.  Podcasts addressing those issues?  Check, check, check and check.  Katie provides this great service for FREE.  I am so passionate about the value of these podcasts, (and NOT just because I am in some of them – I swear) that I want more people to take advantage of them.

Yes, you can listen to the podcasts directly for free.  However, I find that it is much easier to have the Brain Burps iPhone app.  All of the episodes are there and searchable.  You can stop and go back and listen where you left off.  You can “favorite” certain episodes.  But the best feature is that you have them with you wherever you go.  Standing in a long line?  Just pop onto the app and listen while you wait.  In fact, I love the app so much, that in addition to Katie’s giveaway, this month I will draw two additional winners who will receive the app from me as a gift!

Now you’re probably wondering when the heck Katie is going to show up in this post, and that is right now.  Lest you think her book, podcasts, etc. aren’t applicable to you if you are pre-published, I asked Katie a few specific questions on how the advice and tips in her books are appropriate for ALL writers – not just published ones.  Take it away Katie!

Many of this blog’s followers are pre-published authors.  Which chapters or parts of your book do you think are most critical for them to read and why?

I think Chapters 1-30 would be best. Oh, wait. There are 30 chapters in the book…

I really can’t choose just some sections because it’s one of those more-than-the-sum-of-its-parts kind of thing. All the chapters together teach a way to approach this business. Picking out one thing would be like pulling out one domino; they’re all interconnected.

Why do you think it is important, even for pre-published authors, to develop an online presence?

 I’ve heard of publishers looking online to see what kind of presence prospective authors have. I can’t believe if someone isn’t online it would jeopardize getting a contract if the story is publish-worthy, but imagine if you have an odd subject or niche book. An editor sees you have a following and knows that you’ll be proactive in the marketing support of that book. These days we all need an online presence and if you already have one firmly established, you’re that much more ahead of the game. But nothing will help a badly written book, so the thing you need to concentrate on most is writing well, learning your craft and making sure that you’re creating your best possible work.

The 12x team has been debating on the Facebook page whether or not they should use their names in their blogs or whether they should set up websites if they don’t yet have a book to promote.  What’s your advice?

I vote for using your name in your blog site. Your blog should be contained within your site so visitors don’t have to go to two different places to find you. Your name is what people will search for and you want it to come up on the first page of the search, right? Also buy your title.com the minute you know it – or just buy it if you have a potential title.

I am so happy I bought katiedavis.com when I did back in the late 90’s because do you have any idea how many Katie Davises there are out there? And at least two are authors, and another Katie Davies is a children’s author and published by S&S like me! So go buy yourname.com NOW.

I’ll wait here.

Okay, now that you’ve done that, let’s continue this interview.

 Actually, I have to interject here and agree wholeheartedly with Katie. I bought juliehedlund.com three years ago and I am just now starting to build my author site from that domain.  How happy am I that I own it now that I am ready?  Seriously.  It costs, like, $12 a year for a domain.  Go Daddy (which Katie mentions in her book) is the registry I use for all my domains.

What are the biggest mistakes newbies make with promotion activities?

  1. Forgetting that the more you give, the more you get. Remember to do things for other people first, and it’ll all come back to you, as sappy as that sounds. The minute, and I do mean almost to the actual minute I started looking outward and promoting other people, I could tell my career shifted.
  2. Being scared that you’re not doing enough and/or that you’re doing the wrong thing and then freaking out because of that. Do what you’re comfortable with. If you don’t like blogging, don’t do it. Pick something you can handle and most of all, enjoy.
  3. 3.   Forgetting it’s about connecting with people, not marketing.

What is your own biggest marketing/promotion blooper?

Where to begin?! I got a bunch of ‘em! I spent money on stupid marketing efforts that didn’t work, or I’ve spent a ton of time on a complicated idea that fell flat. During this blog tour for How to Promote Your Children’s Book: Tips, Tricks, and Secrets to Create a Bestseller one of the stops was all about my mistakes, called Banana Peelin’. The more you try, the more you fail, but the more chance you’ll have at succeeding.

What is your biggest marketing/promotion success?

 Being generous.

 If you were in a reality T.V. show about the “real” life of a children’s book author, what part of it would viewers find the most surprising?

Very weird you’re asking me this, since last week I was asked to be part of a pilot for a new “Housewives” type show! (I said no.) However, since you put “real” in quotation marks, I will take that as not real so I suppose you’d be most surprised at all the butlers I employ. They carry me from my front door to my studio so all my shoes remain spotless. This is also the technique I use to wear high heels so my feet never hurt. Plus I have an app that writes all my books.

Children’s author/illustrator Katie Davis has published nine books and appears monthly on the ABC affiliate show, Good Morning Connecticut, recommending great books for kids. She produces Brain Burps About Books, a podcast about kidlit, a blog and monthly newsletter. Katie has volunteered in a maximum-security prison teaching Writing for Children and over the last dozen years has presented at schools and writing conferences. She’s a 2010 Cybils judge and has also judged the Golden Kite, smartwriters.com, and Frontiers in Writing awards. Recently Katie was selected to be on the Honorary Advisory Board for the Brooke Jackman Foundation, a literacy-based charity.

Participants – to enter to win Katie’s Book and the Brain Burps app, you must be an official challenger and leave a comment on this post (INCLUDING YOUR FIRST AND LAST NAME) any time during the month of March for one point.  On March 31st, l’ll put a check-in post on the blog.  If you completed a picture book draft in March, you can let us know in the comments of that post for another point.  I will draw a winner using Random.org and announce on April 2nd.

Check out the rest of Katie’s blog tour stops!

Feb 1 – E is for Book – www.eisforbook.com

Feb 2 – Banana Peel Thursday – http://bananapeelin.blogspot.com

Feb 3 – Creative Spaces – http://chrischengauthor.blogspot.com

Feb 6 – DearEditor.com – www.DearEditor.com

Feb 7 – Writing With a Broken Tusk – http://umakrishnaswami.blogspot.com

Feb 8 – Shutta Crum – http://shutta.com

Feb 9 – McBookWords – mcbookwords.blogspot.com

Feb 10 – Kerem Erkan- keremerkan.net

Feb 16 – Elizabeth O. Dulemba- http://www.dulemba.com/

Feb 17 – Fiction Notes – http://www.darcypattison.com/

March 1 – 12×12 in 2012 – http://writeupmylife.com

March 2 – Christine Fonseca, Author – ChristineFonseca.blogspot.com

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Guacamole made tableside

When I sat down to write this post, I was happy to discover I had a full list of things to be grateful for despite having a horrible cough and cold this week.  Here’s to better health this coming week!

Quotes on Gratitude

“I am grateful for what I am and have. 
My thanksgiving is perpetual… 
O how I laugh when I think of my vague indefinite riches. 
No run on my bank can drain it 
for my wealth is not possession but enjoyment.” — Henry David Thoreau

“Learn how to carry a friendship greatly, whether or not it is returned. Why should one regret if the receiver is not equally generous? It never troubles the sun that some of his rays fall wide and vain into ungrateful space, and only a small part on the reflecting planet. Let your greatness educate the crude and cold companion. If he is unequal, he will presently pass away; but thou art enlarged by thy own shining.” — Ralph Waldo Emerson

“You cannot be grateful and bitter.
You cannot be grateful and unhappy.
You cannot be grateful and without hope.
You cannot be grateful and unloving.
So just be grateful.”

— Author Unknown

Gratitude list for the week ending February 25

  1. We ate at Mi Casa Mexican Restaurant in Breckenridge, where I drank the best margarita I’ve had in years!
  2. Likewise, the food (I had elk mole enchiladas) was the best Mexican food I’ve had outside of Austin or San Diego (and that says a LOT!).
  3. And let’s not forget guacamole made tableside. Yum!
  4. Last weekend was a long one due to the President’s Day holiday, which gave us extra time to ski with the kids.
  5. My new segment on Katie Davis’ Brain Burps About Books podcast debuted this week.  It’s called, “Julie Hedlund Gets All Grateful on Your A**!” :-)
  6. I am in the process of developing my professional author website, and I made great progress this week.
  7. I read and finished ROOM, by Emma Donahue.  An unbelievable book that has kept me thinking about it all week.  Those are the best kinds of books.
  8. I had my second school visit with a class of 5th graders.
  9. Both kids got great report cards.
  10. I got caught up on my blog reading.  Take THAT Google Reader!!

What are you grateful for this week?

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I have been so excited to tell you all my big news.  It’s practically killed me.  But today I can!  Katie Davis, children’s author and host of the wildly popular Brain Burps About Books podcast, has invited me to be a monthly contributor on the show.  Yay!

You may recall that I was Katie’s first guest of 2012 (Episode 78) where I spoke about my anti-resolution revolution and the launch of the 12 x 12 in 2012 challenge.  Based on the response to that show and a bug placed in her ear from the epically (Yes I DID just make up my own adverb!) awesome Julie Falatko, Katie invited me to do a monthly segment focusing on gratitude and its importance in the life and work of a writer.

So today, you not only get an amazing interview with Carol Rasco, the CEO of Reading is Fundamental (RIF) and a Take 5 Marketing Tip from Diane de las Casas, you get ME with my the big debut of my new series.  You HAVE to listen to it, if for no other reason than to hear the KILLER opening Katie developed for it (also inspired by Ms. Falatko).

In seriousness, however, I hope you listen because the subject of gratitude is one that is so close to my heart, and one that I feel honored to be able to share with you.  In this first segment, I reveal my very personal story of how I came into my own gratitude practice and how it’s changed my life – literally. Over the course of the series, I will provide ideas and tactics to help you develop your own gratitude practice in the hopes that it will change your life too – AND make you a better writer in the process.

Here’s the link to the podcast: http://traffic.libsyn.com/brainburps/84_RIF.mp3.  You can listen to it on your computer just by clicking the link, or you can do the same by clicking the link from your smart phone or tablet and listen to it from there. Or you can listen from the link on Katie’s blog here: http://katiedavis.com/rif/.

Or you can do as I did and buy the app from the iTunes store for $1.99 and have all the episodes in one place.  People, it’s a bargain.  Katie is an exceptionally talented, multi-published author/illustrator, a whizz-bang marketing guru and a pioneer in using all forms of media in the children’s book arena.  She recently published an e-book entitled, How to Promote Your Children’s Book and is on faculty at the Highlights Foundation for an upcoming workshop called Making the Web Work for You.

Are you a reader of this blog and STILL not familiar with the podcast? Well, Brain Burps About Books is all about children’s literature and has held the #1 in the iTunes store in Children’s Publishing since it began almost two years ago.  If it has to do with the children’s book business – whether it’s craft, creating a platform, developing eBooks and apps, or supporting a small business as a writer, it’s fair game. Interview subjects include authors, illustrators, librarians, editors, app creators… anyone in the field covering anything under the umbrella of children’s books. Regular features include a “Take 5 Marketing Tips” by Dianne de Las Casas and picture book and middle grade reviews by contributors Betsy Bird of SLJ’s Fuse #8 Production, “Mommy” blogger Julie Falatko, Travis Jonker of 100 Scope Notes, and YA reviews by Bookalicious Pam and now, a series on Gratitude for Writers by ME! 🙂

If you have any ideas or questions you’d like me to cover in upcoming segments in the gratitude series, please let me know in the comments or contact me offline.  

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Okay you guys, I’m a little late getting this out (or early since Katie’s new episodes don’t usually release until Wednesday), but I’m SO EXCITED to tell you that I am a guest on Katie Davis’ Brain Burps About Books kidlit podcast again.  This time I am with several other authors, all of whom are amazing, talking about book and/or blog promotion strategies.  AND, you will get to hear Katie’s dog Mango, who fortuitously interrupted our interview

I blatantly stole this picture of the wise and wonderful Mango from Katie's blog, hoping that neither of them will press charges for violation of copyright. I just wanted you all to see how obviously smart this dog is (and if you click on the image, what happens when writers get into the "zone" near a bag of Beggin' Strips)

segment because he somehow KNEW that I had not gotten my point across correctly and wanted to give me time to regroup.  I tell you, dogs are higher sentient beings that we humans are…

But I digress.  I learned so much from listening to the full episode about book trailers, where to find photos, audio and video that you can use for trailers or blog posts, how to create materials for teachers, how to support indie bookstores while also promoting your books, how to get more than ONE MILLION hits on your website, etc.  Seriously, there’s something for everyone here.

I’m sure after reading this you will want to listen right now.  So, Do Not Pass Go, Do Not Collect $200, just click here. (That’s a Monopoly reference for my non-U.S. readers…)

Or, if you want to listen later on your iPhone, Android, etc. you can go here and get the app/info you need.  That is totally fine too (although you can forget about getting Park Place and Boardwalk that way…)

 

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Smile, You’re on Katie Davis!*

That’s the way I feel today as I have the extreme honor of being Katie Davis’ first Brain Burps About Books podcast guest of 2012.  I am so excited I’ll be throwing the link around all over the place – in this post, on Facebook, on Twitter, email.  Want to make sure everyone in the world who wants to hear it gets a chance. 🙂

Before I write another word, here’s the link to the podcast.  http://traffic.libsyn.com/brainburps/78_JulieHedlund.mp3.  You can listen to it on your computer just by clicking the link, or you can do the same by clicking the link from your smart phone or tablet and listen to it from there. Or you can listen from the link on Katie’s blog here: http://katiedavis.com/78/

On this podcast, in a fitting tribute to the new year (because Mayans or no Mayans, we’re going to do our best work!), Katie and I talk about anti-resolutions (based on this post) and the need to set goals from a positive place rather than beating ourselves up over (perceived) failures from the previous year. What struck me during our discussion was how we all face doubt and disappointment, regardless of how far along we are in our careers.  It’s easy to look at a successful, multi-published author and think, “Oh s/he’s made it.”  However, that author may very well be plagued by the same doubts and frustrations.  So Katie and I discuss how to overcome that, and how being an active part of the writing community helps.

We also discuss the 12 x 12 in 2012 picture book writing challenge and other opportunities for writers to get a head start in the new year.  I had so much fun recording this podcast with Katie, and I hope you enjoy listening to it just as much!  It’s a great “feel-good” way to hit the ground running in 2012, if I do say so myself.

If you have never listened to a Brain Burps About Books podcast, you can start with the one with ME in it!  Then, get thyself over to Katie’s website and download and listen to the rest.  I’ve been a subscriber for a year now, and I’ve learned so much.  Every show is great. It’s like having portable conference sessions that you can listen to at your convenience.  And they’re FREE!  Or you can do as I did and buy the app from the iTunes store for $1.99 and have all the episodes in one place.  People, it’s a bargain.  Katie is an exceptionally talented, multi-published author/illustrator, a whizz-bang marketing guru and a pioneer in using all forms of media in the children’s book arena.  She recently published an e-book entitled, How to Promote Your Children’s Book. Best of all, she has her bio written in both haiku and limerick form (among others).  Sounds like a lady you can learn a lot from, no?

What can you learn from these podcasts, you ask? Well, Brain Burps About Books is all about children’s literature and has held the #1 in the iTunes store in Children’s Publishing since it began almost two years ago.  It has been downloaded in 40% of the world’s countries. If it has to do with the children’s book business – whether it’s craft, creating a platform, developing eBooks and apps, or supporting a small business as a writer, it’s fair game. Interview subjects include authors, illustrators, librarians, editors, app creators… anyone in the field covering anything under the umbrella of children’s books. Regular features include a “Take 5 Marketing Tips” by Dianne de Las Casas and picture book and middle grade reviews by contributors Betsy Bird of SLJ’s Fuse #8 Production, “Mommy” blogger Julie Falatko, Travis Jonker of 100 Scope Notes, and YA reviews by Bookalicious Pam.

I happen to know that in this episode, you get a double-dose of Julie, as 12 x 12 challenger Julie Falatko provides a review at the end of the show.  That’s 2 Julies for the price of one! An offer you simply can’t refuse.

Thanks again to Katie for making the start of 2012 especially awesome by inviting me to come on the show.  In conclusion, I’ll leave you with this trailer of Katie’s book, Little Chicken’s Big Day.  Warning: it is off the cuteness meter!

*My weekly Wednesday Artist’s Way Check-in will be posted tomorrow.

Questions or comments about the podcast? Leave them here!

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